Spread Kindness, Not the Flu

For the past two years, lockdowns, masking, physical distancing and other public health precautions have resulted in historically low cases of the seasonal flu. Unfortunately, this year, flu season has been more pervasive.

While flu season usually hits between October and May, peaking in December and January, it has arrived about six weeks earlier this year, with uncharacteristically high illness. At the national level, influenza activity is increasing steeply and could be headed towards an influenza epidemic.

With more and more people are unmasking and emergency departments already overflowing, getting vaccinated against the seasonal flu and COVID-19 is an important step to protect yourself and others this flu season.

In late October, the Nova Scotia Nurses’ Union launched a Flu Immunization campaign; Spread Kindness, Not the Flu, featuring fully vaccinated NSNU nurses of all designations.

The campaign aims to raise awareness for the severity of the flu this season, the importance of being immunized, and the impact of the seasonal flu on our already-struggling healthcare system.

Our message to Spread Kindness, Not the Flu takes many forms, including print ads, radio broadcast, CTV network commercials and can be found on all of our social media platforms.

In addition to receiving their seasonal flu immunization and any COVID-19 boosters that they may be eligible for, we encourage all Nova Scotians to engage in the same healthy habits that we have used during the pandemic, such as masking, physical distancing, and staying home when sick.

We hope all Nova Scotians will do their part to alleviate the pressures that healthcare workers face every day.

Spread Kindness - NOT the Flu!


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